Pixar Fest: Brand Style & Visual Identity

For the 2024 launch of Pixar Fest at Disneyland Resort, I helped lead the development of a comprehensive brand style guide that unified characters, worlds, and experiences under one vibrant identity system. The festival theme, "Celebrating Friendship & Beyond," inspired a bold, emotionally resonant visual language centered on Pixar's most beloved stories.

Deliverables included:

  • Custom logo systems and lockups with flexible usage guidance across media

  • A defined color and typography system grounded in Pixar’s film palette

  • Franchise-specific art direction across Toy Story, Coco, Turning Red, Monsters Inc, and more

  • Park integration assets and key art with Pixar Pals, unique to each themed land

  • Campaign-ready layouts for signage, merchandise, digital, and experiential placements

This visual system ensured consistency across global marketing, retail, live event environments, and social media. My work brought together brand storytelling with practical creative standards, making the Pixar Fest experience joyful, cohesive, and instantly recognizable.

Role: Art Direction & Brand Design
Client: Disney / Disneyland Resort

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Pixar Fest: Animated Digital Stickers

As part of the Pixar Fest brand experience, I animated a series of playful, loopable digital stickers featuring iconic Pixar characters and themes. These stickers were designed for use across social media, mobile platforms, and in-park digital signage, adding an extra layer of joy, personality, and shareability to the festival’s digital footprint.

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