Nickelodeon Rebrand

I led the visual development and creative systemization for Nickelodeon’s 2023 brand identity refresh, translating the spirit of the iconic Splat into a modern, multi-platform design language. The project included an extensive overhaul of the brand’s core visual elements, from logo usage and typography to color palettes, motion systems, and 3D design treatments.

Working closely with internal teams and brand stakeholders, I helped establish visual standards for broadcast, digital, and print applications, ensuring consistency across content, marketing, and licensing. We developed comprehensive guidelines around logo composition, safe space, Slime integration, typographic behavior, and hero orange gradients, crafting a flexible system that preserves brand equity while allowing creative expression.

The result was a bold, playful, and scalable identity toolkit that reasserts Nickelodeon’s position as a cultural icon, honoring its legacy while equipping creators with the tools to push it forward.

Role: Art Director / Visual Designer
Client: Nickelodeon / Roger